Gréta Viola Hajdú

Extract

artbook

True to my specialization, I decided early on to develop my diploma project in the form of a publication. I set out to create an artist’s book that explores a more complex and in-depth subject, while also allowing myself to learn throughout the process. The lack of knowledge about wine culture and conscious wine consumption within my generation, combined with the influence of the Eger region, inspired me to create a comprehensive publication on the topic. My primary target audience is Generation Z, for whom traditional wine culture often feels distant or overly technical. The project is intended as a guide, helping readers understand professional terminology, navigate different grape varieties and wines, and become familiar with the ritual of wine tasting.

www.behance.net/grtaviolahajd1
www.instagram.com/gretavhajdu/

Consultant: Melissza Sztojka