My thesis centers on a self-developed brand and its service system, built around the discovery of personal style and the promotion of conscious fashion consumption. The concept consists of a mobile application and a complementary publication that work together to support users in developing more thoughtful and sustainable dressing habits. The application assists users in organizing their wardrobe while helping them identify their personal style and color profile, while an accompanying lookbook curates outfits shared by the community, offering visual inspiration. The publication also includes a coloring book with original illustrations, providing a form of creative engagement and allowing users to connect with the brand and its narrative through their own use of color. The aim of the project goes beyond creating a single product, focusing instead on building a value-driven brand that encourages a more responsible, conscious, and creative relationship with fashion. The system functions as both an educational and inspirational guide, serving not only as a practical tool but also as a companion in the exploration of one’s authentic personal style.
www.behance.net/boglrkahegeds1
www.instagram.com/by_larka/
boglarka-hegedus.webflow.io/
Consultant: Boglárka Szánthó
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