Kinga Horváth

Gentell

publication

The aim of my project is to draw attention to the stereotypical ways generations think about one another, as well as to the possibility of finding a healthier balance between them. I developed the project as a creative publication targeting audiences aged 15 and above. Its starting point is the observation that society relies heavily on stereotypes. People often categorize one another in oversimplified ways and approach those who are younger or older with prejudice. While stereotypes have both scientific and instinctive foundations—since categorizing individuals can help us identify dangerous situations and avoid potentially harmful people—this mechanism has become excessive in modern society. As a result, we often judge those who are different from us in an unfair and negative way.

www.behance.net/hkinga
www.instagram.com/hki_design/

Consultant: Melissza Sztojka