Petra Lajter

PUCA

image design, poster campaign

The aim of my project is to create a hygiene brand and plan its launch campaign, which, in addition to its products, places great emphasis on sex education. The brand aims to increase sexual awareness and responsibility among young people and to improve their health, while helping to break down taboos surrounding the subject. The primary target group for the project is young people, especially teenagers and young adults. It is important for them to encounter forms of communication that are not didactic, but interesting, visually appealing, and informative at the same time. 

behance.net/lajterpetra
instagram.com/lajter_petra

Consultant: Csongor G. Szigeti